Be ready for an extra long photo post now because I just couldn't hold myself back when I entered the beautiful & other stories first retail store in New York. As it's an H&M’s upmarket sister brand all the H&M guests in New York were invited to take part of a special shopping experience before the store opened to public on Friday.
Everything was so beautifully colour- and style wise arranged. Right next to the clothing you'll find beauty and accessories suggestions. Empty spaces are filled with fresh flowers and inspiring photos from &other stories shoots. A true shopping paradise!
It's all about details...and stories!
Shop online here, free shipping and returns until October 31!
The store is located in Soho with entrances on 146 Mercer Street and 575 Broadway right next to the Prada store.
Also, Swedish singer Lykke Li has done an amazing co-lab collection with & other stories. The oversized wool blazer, the signature silk shirt, the luxe cigarette pants and the secretly signed jewellery. Refined everyday essentials, for an on-the-go wardrobe.
The beauty section offers a wonderful selection of fresh scented body washes, hand soaps, body mists and scrubs. For some reason the US store didn't have any make-up products but nail polishes.