Conscious Exclusive is H&M's capsule collection created unexceptionally only from environmentally sustainable fabrics, for example organic linen, hemp and leather, they even use recycled sequins. This spring's collection is fronted by American actress and humanitarian Olivia Wilde who is starring in the beautiful campaign pictures.
I got an early sneak peak of the collection at the H&M showroom in Tallinn. Although there were spectacular dresses with hand-drawn images of birds, Africa-inspired prints, sequined dresses etc, the look that caught my eye was simplest of them all. I picked this light spring jacket that looks like a morning gown and a sophisticated coat at the same time. Love how lightweight and flowy it is.
Paired the coat with my sneakers and perfect lazy Sunday look was born.
H&M Conscious Exclusive hits the stores on April 16.
Eestis tuleb kollektsioon müügile H&M'i esinduskauplusesse Tallinna Postimajas.