Thursday, March 31, 2016

45 Days in Seoul: Awesome Needs campaign

Extracts from a look book for a Korean headwear and jewelry brand Awesome Needs. See the full thing here
It was actually my first job here in Seoul and definitely left me a very good first impression. More creative freedom and less kawaii (cute) than in Japan. 

creative direction and design: Awesome Needs
photography: Duck Young Jang
artwork: Byoung Yun Woo
edit: Ju Hee Bae










Monday, March 28, 2016

45 Days in Seoul: Day 13, Itaewon, pt2

See the Itaewon Diary pt 1 here 

Clothing store named after one of my favourite artists

Gustav Klimt interpretation outside of an antiques store

And Rene Magritte interpretations...

How very hipster..

357-6 Hapjeong Dong, Mapogu, Seoul, Republic of Korea 
+82-2-322-0009
supposedly the best coffee in Seoul, gotta go back next time to give it a try. interior decor looked promising!








Blogiturunduse roll Eesti rõiva-ja tekstiilikaubanduses

Kui oled üks neist, kes jälgib erinevaid moe- ja elustiiliblogisid ja leiad paar minutit vaba aega, siis aita Tallinna Tehnikakõrgkooli rõiva-ja tekstiiliala ressursikorralduse 4. kursuse tudengit Janne-Riinu blogiturunduse teemalise lõputööga vastades lühidale küsitlusele siin

Sinsadong, Seoul

Sunday, March 27, 2016

Saturday, March 26, 2016

45 Days in Seoul: Day 14 Lay Bricks Coffee

Still trying to figure out which are the best coffee shops in my neighbourhood - Lay Bricks Coffee Roasters passed the test. Bonus points for the glass covered terrace.


Lay Bricks Coffee Roasters

Friday, March 25, 2016

Tokyo: In The Model Burnbook

I have been reading Cailin's blog The Model Burnbook for about 4-5 years already, love her truthful confessions about modeling industry and insights into life in Tokyo. Check it out!
I remember 4 years ago when I was given an opportunity to visit Tokyo for the first time, I was very reluctant and sceptical, but Cailin's blog and her posts about Tokyo made me reconsider.  No regrets!

My 3rd time in Tokyo and I finally had a chance to meet Cailin in person! of course it wouldn't happen without a quick shoot in Shibuya.

see more on The Model Burnbook
photos: Cailin Hill 


/wearing: Japanese souvernir jacket, WÖÖ backpack as a tote bag, sneakers Puma x Hussein Chalayan, choker - Anni Jürgenson, shorts - Zara/







Thursday, March 24, 2016

45 Days in Seoul: Day 13 Itaewon

I had read beforehand that Itaewon area is one of the Seoul's tourist hotspots because of its unique international community and big variety of restaurants/clubs/bars.
Guess I got off the beaten track again and instead I wandered around the small streets and slopes behind the Seoul Central Mosque with no tourists in sight. The slope leading to the mosque is the best described as mix of gay/transgender bars and Turkish bakeries and kebab joints.  


View from the Mosque


On the narrow street leading away from the mosque, Usadan-ro No. 10, were mostly ancient looking hardware shops, sketchy restaurants with a few new and hip tattoo salons, wine bars, design shops, ateliers in between. As it was Monday, the latter were all closed. Nevertheless, I loved the atmosphere there!

backpacking-kitty signs helping you to find cool places in midst of all that trash 




For lunch I was planning to go back to the trendier area of Itaewon, but luckily I stumbled upon this lovely little restaurant OTTO on the corner of one of the hills before. The place is very tiny, with maybe only 1-2 seats inside, and the owner is there himself offering you either freshly made kimbap or boneless chicken. I opted for the gimbap roll (kind of like Korean sushi) which was the best I've ever had and cost me only about 2,2 euros. Easily my best food experience in Seoul so far!

 1, Usadan-ro 10da-gil, Yongsan-guSeoul 04408South Korea





Tuesday, March 22, 2016

45 Days in Seoul: Day 12 - Common Ground

When Williamsburg/Shoreditch vibe is just a metro ride away in Seoul!

Common Ground is the world biggest pop-up mall, a hipster heaven located near Konkuk University. It is made out of 200 shipping containers, adding some architectural hipness to the area
Its two shopping areas "Market Hall" and "Street Market" host mainly independent shops from local designers. The two are connected by a courtyard where food trucks offer a plenty of street food options from burgers and  tacos to kimchi. From time to time they also organise various cultural events, concerts and markets. A great place to spend Saturday afternoon at!

200, Achasan-ro 
Gwangjin-gu 
Seoul 143-190 

The third floor's terrace is for food&drinks

Korean couples on dates are the cutest and funniest! And it's never just two of them, there's always a selfie-stick as well!


Good coffee and selfie-queens on every corner

Had one of my best cups of americano in Seoul yet, and such beautiful presentation.

Alegria Coffee Roasters - highly recommended! 


Monday, March 21, 2016

May The Bridges I Burn Light The Way

Match bracelet from Honey mi Honey - a small quirky boutique&cafe in Harajuku, Tokyo. Also, this skirt is more probably photogenic than I am most of the times..


45 Days in Seoul: Day 11 Bukchon Hanok Village

Yess - I finally saw something else but glass buildings and skyscrapers. For that I had to take a train to Anguk station and walk up the hill to Bukchon Hanok Village. Hanoks are traditional Korean houses, most of them here are used as residential buildings but some are also made into cultural centres, galleries and tea houses. 

37, Gyedong-gil, Jongno-gu, Seoul
서울특별시 종로구 계동길 37 (계동)
It was a very delicate mix of old and new, 
for example this modern cafe The Studio with a terrace on the hillside.


When aimlessly wandering around, I stumbled upon a tea museum where a cup of tea was included in the ticket price (5000 won, about 3,8€). Enjoyed my freshly made ginger and jujube tea at a terrace overlooking the village. Jujube, also known as Korean date, are often eaten as snacks or used in traditional medicine for anti-bacterial and anti-inflammatory purposes. 

76, Bukchon-ro 11-gil, Jongno-gu, Seoul


Sighted a lot of girls strolling around in traditional Korean costumes, mostly for selfie-taking purposes.




45 Days in Seoul: Day 11 Hongdae

Finished my job on Saturday early and had a quick stroll in Hongdae area named by Hongik University nearby thus it's very popular amongst young people. Hongdae is home for Seoul's indie scene and countless of bars and pubs. It was the first sunny and warm day so terraces were crowded with people having hangover brunches and couples on dates. A lot of unique street art, cosy cafes, galleries and shopping options.


Amazing (propaganda?) posters outside of one Korean restaurant. Wish I could read the slogans


Had a coffee at 405 Kitchen. It is very common here that you get a 1-2$ discount if you have your coffee as take-away instead of staying in. Also, likewise in Japan, tipping is not a custom in Korea. 

405 Kitchen
55-4, Eoulmadang-Ro, Mapo-GuSeoulSouth Korea

After Tokyo, which is probably one of the cleanest city of the earth, it was shocking to see streets covered in empty bottles, cigarette butts and noodle cups etc.